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(2022) How To Use Discord To Build Your NFT Community

julian canlas

• 7 min read

Did you know there is one social media site that can make or break your NFT project? At Token Page, we have seen a number of NFT projects flourish or fail by the performance of their Discord account.

One of the most popular ways to grow an NFT community is through a Discord server. Therefore, adding Discord as part of your marketing strategy will be critical to the success of your NFT project.

Here is a look at how you can utilize the power of Discord to grow your NFT community.

What is a Discord Server?

A Discord server is an invitation-only social media platform that has become popular with NFT creators and community members

Discord is a service where you can create your server to host content, discussions, and other related items that can help grow and maintain your discord community. Currently, Discord is one of the fastest-growing social media platforms with over 400 million accounts.  Creating a discord server is free and offers many tools to help manage your NFT community.

One of the main features of Discord is that people are invited to the server. Thus, you are creating a “walled garden” community where you can privately discuss issues related to your NFT project.

Another thing that makes the Discord server so great is that participants have to go through the extra step of joining the community. This means that you can be sure that people who join your Discord server are truly interested in the NFT project.

Why is Discord So important To NFT Communities?

Discord has become the number #1 tool in the NFT community for several reasons. In fact, many top NFT projects are active on Discord. Think of it this way; being on Discord is akin to being in a place that hosts communities.

People tend to spend lots of time on a Discord server without bouncing around from one account to another.

Additionally, Discord is free. This is important because it allows just about any NFT project creator to have their Discord community. If you are just starting, having a free Discord account can keep your expenditures low.

Finally, Discord allows you to privately discuss sensitive information related to your NFT project. This will allow for better planning between you and your NFT owners.

How To Build Your NFT Community On Discord

If you want to make the most of your Discord server, then you should follow some tips to help you grow and maintain your community. Here are seven proven tips that you should follow.

1). Keep everyone excited

Time on your social media site is essential to the success of your project. Getting someone on Discord is not going to be easy at first.

That’s why you want to do everything that you can to keep them on your server. The best way to maintain your community is to keep them excited about your project. That means that you should be announcing some sort of news each week. Here are some news announcements you can use:

  • Giveaways
  • Roadmap updates
  • Project proposals
  • Airdrops
  • Community updates

It is also a good idea to “tease” that you will have news coming up in a few days to keep your community engaged.

2). Use giveaways to attract new members

People love the idea of getting things for free. Most NFT projects will offer a couple of their NFTs as giveaway incentives to get people to execute marketing actions on behalf of the project. As an example, you can offer to give away a free NFT to five winners. To join the contest, a participant must join Discord and send a Discord invite to five of their friends.

Be sure to advertise your giveaways on platforms that will get lots of attention. You can do that through posts on social media or you can run ads on top NFT news websites like Token Page.

3). Have a set of rules to control the group

Have a clear set of rules in order to maintain a healthy Discord community

One of the issues that can destroy a Discord server is having members who don’t follow rules. This could lead to members leaving the server because they feel the area is too unruly. Here are some rules that you should consider for your Discord server:

  • No spamming/marketing other NFT projects
  • No attacking other Discord members
  • No posting of adult or inappropriate content
  • No posting rumors/false news

4). Conduct regular AMAs

People will come to your Discord server to learn the latest about your NFT project. One of the best ways to keep people engaged is to host weekly AMAs or Ask Me Anything sessions. This allows the community to communicate directly to the NFT project creators. Additionally, it gives discord members peace of mind knowing that there are real people behind the project.

5). Interact with members often

You should aim to interact with the Discord community at least once per day. This will help keep your members engaged on the server. Here are some ways that you can keep content flowing onto the Discord server:

  • Daily project updates
  • Giveaway updates
  • Project proposals
  • Latest statistical updates on the project (Floor price, trading volume, etc.)
  • Shoutouts to current NFT owners

Create the right channels in order to properly organize your Discord server

Discord does a great job at organizing information on the server. The site does this by allowing you to create “channels” within your server. However, you should make your best effort to make any important information as easy as possible to find. We recommend that you create the following channels dedicated to the following:

  • Discord rules
  • Whitelist information
  • Giveaways
  • AMAs
  • About the NFT project
  • About the creators
  • Updates

Making the server easy to navigate will also make it easy for new members to find the information that they are looking for. This will likely lead to better engagement over the long term.

7). Market Your Discord on Twitter

Marketing is an essential part of the NFT launch process. Since people have to be invited to join your Discord server, you have to find a way to get them there. Twitter is the number one social media platform when it comes to marketing NFT projects. Therefore, you will want to get used to Tweeting about your project. Here are some tips to follow:

  • Put your Discord server address on your Twitter bio
  • Make your giveaway contest announcement your pinned Tweet and have a link to contest entry on Discord
  • Tweet each day (Include countdown to project launch, project info, visuals, etc.)
  • Be active on other NFT Twitter accounts but do not spam
  • Offer to answer any questions (Mini AMA sessions)

Of course, you can hire someone to help market your NFT project. However, you may have to spend upwards of $25,000 on a marketing company. That’s why we recommend using Twitter as your main marketing channel.

It’s a good idea to look at successfully NFT Discord servers. This will help inspire you as you create your Discord server. Here are five top NFT discord servers worth joining.

1). Decentraland

Decentraland has a popular and active Discord community that is well worth researching

Decentraland is one of the most popular NFT-based metaverses. The Discord server is one of the largest in the NFT world and serves as an excellent example of how to organize and cultivate a following.

When you are on the Decentraland server, notice how well organized the information is and how easy it can be for new members to find whatever they need related to the project.

2). VeeFriends

VeeFriends is the Discord server for Gary Vanyerchuck's massive NFT project. As the top NFT marketer, Gary Vee knows how to keep his audience engaged. Here you will find lots of interaction between Gary and his team. This server is an excellent example of how to keep everyone engaged over the long term.

3). Meta Generation

Meta Generation is not related to a signal NFT project. This is more of a community. Networking Discord server. We believe this server is not just a great example of how to run a Discord, it is also a great community to join to help grow your NFT project.

Here, you will find many fellow NFT creators. Some of the creators on the server have recently launched their successful projects and are always ready to share what they have learned.

4). Dribblie

Dribblie is a play-to-earn football (Soccer) game that allows players to earn up to $100 per day. This is a massive community and the project members know how to keep their audience engaged with daily updates and interesting information about the game and related NFTs.

If you are looking to start an NFT project with a related game, then you will certainly want to see what Dribblie is doing right.

5). Cafe Baristas

Crypto Baristas is the first NFT-funded cafe in the New York City area. Considering how many NFTs you need to see to operate a cafe in NYC is rather impressive. Therefore, there is a lot to learn on this project's Discord server. If you are looking to create or fund real-world utility, then you will want to see what Cafe Baristas is doing.

Making the Most Of Your Discord Server

Having a Discord server is going to be one of the most important components of your NFT project. Be sure to familiarize yourself with what a Discord server has to offer for your audience. Check the examples listed above to help draw the right amount of inspiration.

In addition to creating a top Discord server, gain instant exposure to your NFT project by purchasing space on our Token Page. You can quickly drive traffic from the home page to your Discord server.

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